Microsoft responded by putting Call of Duty on NVIDIA GeForce Now and other competing cloud platforms with enforceable agreements, eventually leading to the closure of the deal. The UK regulator known as the CMA cited 'cloud gaming' as a primary cause for concern, should Microsoft seek to preclude competitors from gaining access to titles like Call of Duty via the service.
During the Activision-Blizzard acquisition drama, Microsoft downplayed its cloud hand quite heavily throughout.
